1. Consumer Fore - Search
• An analysis of trends to detect new market segments and emerging social groups.
• The use of trend-spotting and "cool hunting" methodology
• A qualitative research method designed to conduct a "reverse analysis" of the current systems "active goals", (benefits sought), beliefs (mostly unconscious) and emotions at work, in order to predict the possibility of inducing the formation of new such systems. The results of which guide the development of new products, services, and brands.
2. Competitor analysis
Using a methodology designed to uncover the underlying "rules-of-the-game" in the new market, and to explore systematically the possibilities to alter them - in order to achieve competitive advantages.
3. Internal Audit
A methodical 'treasure-hunt' within the company, for identifying Competencies, infrastructures, technologies, connections, etc.', which could exploited in new ways to serve as bases for future opportunities.
4. Brand Audit
A thorough examination of the brand architecture as well as of each and every brand in it. More often than not, the potential of the brand system is not realized in full and there are opportunities to reshape the architecture, to focus / abstract / extend the brand or to re-brand, to develop the brand drama or to enrich brand realization in more dimensions such as: brand culture, brand community, brand experience, innovations the fulfill and reaffirm the brand's promise and many other option.
5. Worldwide Lookup
Spotting of new ideas and models that have succeeded elsewhere, either in the same industry or in other categories, which could be adapted and implemented to create new opportunities
6. Inovative Thinking
Exploring in a creative yet systematic manner, potential alterations and advancements of current technologies, products, and practices so as to create new opportunities.
